Every company is a
technology company
You're already using tech daily.
Embracing the digital revolution, including AI, is easier than you think
Ask yourself, when did you last use a film camera? Send a fax? Attend a meeting where someone took minutes in shorthand?! I’d guess years ago. Maybe even a decade or more.
But I bet it’s been days since you took a photo of a whiteboard, emailed someone, or recorded a meeting. Perhaps even had that recording transcribed automatically by the AI tools already built into your virtual meeting software
Using a smartphone is second nature.
In a few years' time, we'll have forgotten what life was like before AI.

Let's chat about your business goals, and how tech could help
Grab me for a virtual coffee & let’s see how AI and other tech can help you achieve better outcomes for your business
It’s not enough to upgrade your technology,
it’s time to upgrade how you think about your technology
Yet despite our familiarity at a human level, many companies have wasted millions on software that doesn’t work for them. Why?
- Because too many keep their business and digital worlds apart
- Because business leaders get dazzled by software salesmen selling the mythical ‘golden solution’
- Because they’ve tried to solve the wrong problem, or too big a problem
- Or because they delegate the design & implementation of their essential tools to people who love technology for its own sake… but who don’t have the first clue about how to run the business
You wouldn’t outsource your company strategy, so why outsource your IT strategy?
Like the saying that it takes a village to raise a child, becoming a tech-native company is not something that one person can achieve on their own. It takes your whole team, a team that has:
- A deep understanding of your company’s vision & strategy
- The talent & breadth of understanding to simplify complex challenges into the merely ‘complicated’
- The expertise and logic to organise those complicated problems into a delivery roadmap that produces value, fast
- The ability to instantly switch between the macro and the micro: simultaneously maintaining company-wide breadth of vision and nth level of detail in the minutiae of a single process step
- Proficiency in technical language & approaches to translate your needs into something that our more-tech savvy colleagues can turn into reality
- The generosity to empower & educate colleagues across your business to carry the torch for tech day in, day out, so that this all becomes just ‘how you do business’, without the painful software upgrade programmes of yesteryear
Make no mistake, taming your technology isn’t an easy task, especially for those of us of a vintage old enough to have seen computers evolve from something housed in rooms used only by specialists to something in our pockets we use countless times each day.
But it’s not a task to leave to ‘the experts’… because you’re the expert.
Perhaps not in tech: far more importantly, you’re the expert in your business.